Executive's guide to Social Media

and why it matters in China

Session Overview:

Much has been said about the size of China's Internet population, but few realize the extent to which China's netizens are involved with and influenced by Social Media.

Simply put, Chinese netizens are among the most highly engaged users of Social Media in the world. While 19 percent of US netizens say purchase decisions are influenced by interactions online, 58% of their Chinese counterparts?have changed their purchases based on consumer reviews, ratings sites, forums and discussion boards, according to a recent study by Roland Berger Associates.

While this dramatic shift has taken place among consumers, many companies have failed to understand the opportunities or appreciated the risks. A digital divide has been growing, with top executives at many companies failing to understand that online conversations in China - and around the world - are making and breaking brands every day.

This speech will present Social Media in China and around Asia seen through the optic of strategies developed by the award winning Social Media team at Ogilvy.

Speaker:

Scott McBride

Regional Business Director, 360° Digital Influence Asia Pacific

Ogilvy Public Relations Worldwide, Hong Kong

Agenda:

12:00-12:25

Registration and Networking

12:25-12:50

Lunch

12:55-13:50

Presentation

13:50-14:00

Q&A

Speaker Bio:

Scott McBride, a member of the Ogilvy PR Asia-Pacific 360° Digital Influence team based in Hong Kong, is a digital marketer with over 11 years client and agency side marketing experience.

Managing both regional and local clients, his role is to build Ogilvy's Social Media practice across the region by bringing the world of digital and social to brands.

Prior to joining the Asia-Pacific 360° Digital Influence team, Scott was General Manager for OgilvyOne Malaysia working on through-the-line and digital accounts such as Guinness, Heineken, IBM and Maxis.

Before moving to Asia, Scott founded, managed and latterly sold a successful integrated and digital agency.

Based in Glasgow, Scotland, the agency won awards across the UK and Europe with a client footprint that stretched from the United States to Asia.

Scott ?studied marketing at The University of Strathclyde Business School, Glasgow, and Business Management at the University of Calgary, Alberta Canada.

Ogilvy Public Relations Worldwide

In Asia-Pacific, Ogilvy Public Relations Worldwide has a dedicated team of Social Media specialists who develop high-impact strategies that combine local expertise with global outlook and experience.

Our knowledge and expertise allows us to deliver locally relevant strategies and training across Asia to some of the world's best known brands

PLACES ARE LIMITED AT THIS EVENT AND MUST BE BOOKED IN ADVANCE.

Reserve your seat via events@britchamgd.com

or call (020) 8331 5013

Event Program

Guangzhou

Date:___________________ Tuesday, July 27th

Time:___________________ 12:00-14:00

Price:___________________ RMB 200 for Members / RMB 300 for Non-members

Venue:__________________ Garden Hotel, 368 Huanshi Dong Road, Guangzhou

 广州市环市东路368号花园酒店